Cookies policy
What is a cookie?
A cookie is a small file of letters and numbers that we may store on your browser or the hard drive of your computer or device. They cannot be used to identify you personally.
You can change your choice at any time with Cookie settings in the footer.
We use cookies to distinguish you from other users of the Site. This helps us to provide you with a good experience when you browse the Site and also allows us to improve the Site.
Cookies are used to improve services for you through, for example:
- enabling a service to recognise your device so you don’t have to give the same information several times during one task;
- recognising that you may already have given a username and password so you don’t need to do it for every web page requested; and
- measuring how many people are using services, so they can be made easier to use and there’s enough capacity to ensure they are fast
Types of cookies used
The Site uses the following categories of cookies:
- General cookies – this allows the Site to link the actions of a user during a browser session so that the Site is able to store certain information whilst the user is browsing the Site.
- Google Analytics cookies – Google Analytics sets cookies to help us accurately estimate the number of visitors to the Site and volumes of usage.
- Meta (Facebook) cookies: these help us measure how well our adverts on Facebook work.
You can find more detailed information about the individual cookies we use and the purposes for which we use them in the tables below:
Required cookies
| Name | Typical content | Purpose | Expiry |
|---|---|---|---|
| cookie_consent | accept-all or decline-analytics | Remembers whether you accepted or declined optional cookies, so we don’t ask again | 1 year |
Sign-up forms
Our sign-up forms are run by ActiveCampaign and protected by Google reCAPTCHA. They load only when you open a form, and then set cookies that are needed to stop spam.
| Name | Typical content | Purpose | Expiry |
|---|---|---|---|
| __cf_bm | Randomly generated value | Set by Cloudflare for ActiveCampaign, which runs our sign-up forms, to tell people from bots | 30 minutes |
| Google reCAPTCHA cookies | Randomly generated value | Set by Google on its own website to check the person filling in a form isn’t a bot | Up to 6 months |
Optional cookies
Google Analytics
The information from the following cookies will be used by Google in accordance with Google’s privacy policy. For more information on the cookies set by Google Analytics please refer to the Google Analytics website:
| Name | Typical content | Purpose | Expiry |
|---|---|---|---|
| _ga | Randomly generated value | Tells one visitor apart from another | 2 years |
| _ga_<container-id> | Randomly generated value | Keeps track of your visit. The container ID identifies our Google Analytics account. | 2 years |
Meta (Facebook) cookies
Facebook pixel allows the website visitors’ behaviour to be tracked once they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the efficacy of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised.
A randomly generated user ID and the time of the first visit are also recorded. This ID allows Facebook to recognise returning users on this website and compile data from previous visits.
| Name | Purpose | Expiry |
|---|---|---|
| _fbp | Lets Meta tell whether a visit came from one of our Facebook adverts | 3 months |
| c_user; xs | We use these cookies to authenticate you and keep you logged in as you navigate between Facebook Pages. | 365 days |
| sb; dbln | These cookies help us to identify your browser securely. | 2 years |
| datr | This is a unique identifier for your browser that, amongst other things, helps us protect you from fraud. This cookie also helps us to identify browsers used by malicious actors and to prevent cyber security attacks. | 2 years |
| csrf | This cookie helps us to keep your account secure. | Session |
| fr | Depending on your choices, this cookie is used to deliver, measure and improve the relevancy of ads. | 90 days |
| _fbc | These cookies identify browsers for businesses using our Meta Products for the purposes of providing advertising and site analytics services. | Session |
| oo | This cookie helps store your advertising preferences. | 5 years |
| presence | This cookie supports your use of Messenger chat windows. | 30 days |
| dpr; wd | These cookies help deliver an optimal experience for your device's screen. | 7 days |
Campaign links
If you accept optional cookies and follow one of our campaign links, we remember which link brought you here for 28 days, so we can tell which campaigns work.
| Name | Typical content | Purpose | Expiry |
|---|---|---|---|
| utm_source, utm_medium, utm_campaign, utm_term, utm_content | The tag from the link | Remember which campaign link brought you here | 28 days |
Changing your mind
Select Cookie settings in the footer of any page to see your current choice and change it. If you decline, we delete the optional cookies we set straight away. Cookies that other companies set on their own websites stay until they expire, but we stop loading their tools.
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